Tag Archives: Public Manuka

Give love, get love

While social media has changed the way we do our marketing, it’s pretty easy to get caught in the more obvious metrics like, “How many followers do I have? How many likes did yesterday’s post get?”.

Don’t get me wrong, they sure do have a role to play but if that’s all you’re measuring, then I’m here to tell you that there’s a lot more to social media than you think (..take it from someone who’s learned this in the last year). The thing about social media is that all the little things contribute to the big things. Seriously, think about it. 🤔

Your account grows because more people see your content.

How? Because it’s showing up in their feeds and they’re intrigued.

Why is it showing in their feeds? Because you’re providing quality content and engaging with your audience.

So? By doing this, you’re working with the algorithm. You’re doing things that it likes.

Then what? The algorithm pushes your content out further.

Where? To more people.

Do you see how it’s an ongoing cycle? ♻️

As I write this, Public has 4,673 Facebook page likes and 1,789 Instagram followers. Not bad, right? It’s higher than some of our competitors and lower than others but the thing I pride myself on? We’ve got an incredible engagement rate. For example, the reopening announcement post was published a few days before the big day and it reached 9,000 people and generated slightly below 2,000 engagements collectively between the two platforms. Mind. Blown. 💥

That one post? It resonated with people because it was relevant to the community. Public had temporarily closed throughout COVID so the announcement was very exciting to the Canberra community – not just to people but to businesses too. There’s a human connection (..despite Public being a business).

That one post? It was more important to get our message out by telling our audience how Public would operate with this stage of restrictions… but that didn’t stop me from tapping into their emotions, even in the slightest bit. By ending the caption with “We’ve missed you Canberra and we look forward to welcoming you back very soon. 💚, it was the easiest and most effective way to connect with our audience. Again, human connection.

That one post? I opted for a team photo because that loyal community we’ve already built and maintained? They’re the ones who already know who we are and what we do. For some, they’re used to seeing our faces on a regular basis. They missed us too. Another human connection.

Since then, Public’s social media presence hit a little burst and we continue to see growth in followers and reach. When I took over the marketing, my goal was to build an online presence that would be reflected in the venue. From that one post, we received so many phone calls, emails and DMs on socials to book, even though our capacity is limited.

As it is with anything and everything else; if you put a little love in, you’ll get a litte love out. ✔️

Why I created a social media strategy for Public Bar

If I’ve learned anything from studying, interning and working in the field of marketing for the how-ever-many years… it’s that strategy is everything. ✔️

When I was offered the role of Public Bar‘s Marketing Coordinator, I was over-the-moon about it but I was also quite terrified. Confident (shock me lol), but terrified.

Why, you ask?

Well, this is going to sound super cheesy… but Public has actually been a significant part of my life.

I love working there. I’ve had fun, been angry and cried there. I learned a lot about what it means to respect a complete stranger as they’d often treat us bar staff like dirt. I learned how to control my temper (..sort of, kinda used to be worse 😇). I’ve also met some of the most incredible people while working there.

..should I add that the Venue Manager was (and still is) one of my closest friends at this point?

Plus, he’s one of the owners.

Yep, that’ll do it. Of course I was terrified. 😬

It all happened pretty quickly actually. I had ideas flowing through my head, so I decided to follow one route and roll with it. There you have it – Public’s very first social media strategy (at least I think so, I hadn’t seen any others before). The frequency, messages, images, captions, hashtags… all of the elements that you put into digital marketing was all in my head. Luckily, I had built momentum from my internship at Ivy Social, which helped me a lot.

This worked for a while, and some of it still does despite the number of adjustments we’ve made to accommodate new launches and the new norm.

What became a concern of mine was that I have plans to move interstate after graduating from uni, which means that my time as Public’s Marketing Coordinator would most likely come to an end (..unless my boss lets me work remotely? 😏). I was worried that all the hard work that my boss and I had put in, all the social media presence that we built, all the online relationships I formed for the business, could easily slow down or even worse: come to a complete stop.

And that’s when I decided to put my thoughts onto paper.

This took me a while… five months, to be exact. I don’t even think my boss read the 18-page report from start to finish and to be honest, he didn’t really need to as we had already discussed all of it. He had that much faith in me that he practically gave me full reign of our social media platforms (not that I’ve ever done something without asking or telling him). Bless that human. ❤️

I certainly didn’t create a strategy that would work forever. Social media is an ever-changing environment and the hospitality industry is constantly on-the-go, so I created something that I could continue to build on, and the next person could build on, and the person after that.

Not to mention, I love to watch my friends succeed.. especially when I get to be part of their success.

VP ✨