Ivy Social’s first intern

If you were to ask the people in my life about my self-confidence and self-esteem, I have a feeling that most, if not all, would say that mine are pretty high (..often too high 😂).

To be honest, I’m quite sure of myself and am very confident in what I already know and what I’m comfortable with. For example, I know that I’ve got great time management and can mix a nicely-frothed Espresso Martini at my bar job. But… when UC updated course requirements and incorporated two internships in my double degree – I felt incredibly nervous within seconds.

Why, you ask?

Believe it or not: it’s because I have zero confidence in my interview skills and I know that they’re a first impression. Seriously.

When the time came, I searched through UC’s CareerHub which listed so many possible internships. I wasn’t sure what I was really looking for but I always had an interest in digital marketing (without even knowing it) and got good grades in my communications units.

And then, I stumbled across Ivy Social. Cute name, right? 😍

I looked more into them: “a boutique social media consultancy in Canberra”. I searched for the contact person and she’s someone I went to school with, she was actually in the year above me (classic Canberra). And so, I sent her an email with my expression of interest and resume.

Knowing that I had to do an interview was nerve-racking, but it definitely helped that I sort of knew my potential first internship supervisor. It didn’t feel like such a formal interview either, it felt more like a conversation which flowed nicely. Then and there, we discussed start dates and I was super excited (..internally, I was doing a self-high-five as I hadn’t applied anywhere else 🙏).

Now when it came to the actual internship, it was kinda funny in that they weren’t sure of how to go about training me – I was the first official intern for Ivy Social.

Let me tell you: they absolutely killed it. I learned so much about the ins and outs of social media including the algorithm, paid advertising, writing content for different clients across a number of industries – I’m still learning more about all of these things.

What I loved the most was that in one moment, I could step into the minds of a prestigious car brand, then the solar industry in the next. I never realised how much I’d fall in love with creative writing – all thanks to this opportunity.

The best thing about this internship?

It landed me the role of Social Media Content Coordinator at Ivy Social months later. 🌿

Safe to say that I’ve built – and will continue to build – my self-confidence in a new environment.

VP ✨

I’m back!

Well… this blog certainly went to rest once I completed that Digital Marketing unit, didn’t it?! Whoops.

Because of the momentum I had built from doing my internship and regularly blogging for uni, I had every single intention to continue – even if it was just once a month.

But then, you know, life happened.

In my defence, big and exciting life things happened. All the good things, really.

*drumroll*

I landed two marketing jobs! 🎉

I’ll save these roles for future blog posts but I just wanted to let you all know that your girl is back in action.

Yes.. I have another unit which requires this kind of assessment however, I really, really do want to get into the swing of blog writing. So, I’m publicly writing this to keep myself accountable. Wish me luck.

Throughout Semester 1, 2020, you can expect to see my academic and professional portfolio, as well as read about my own experiences (..maybe you’ll get to read about a funny story or two!). 🙌

In short: I’m back and I’m thrilled.

VP. ✨

Three tips to kick-start an online business

Today, we’re going to spice things up a bit and do some hypothetical role play. 🌶

Let’s say our dear friend, Nate, was about to launch an online store and asked us for our most valuable tips for social media marketing.

The first thing you’d probably ask would be “What kind of stuff will you be selling?”

To which Nate would tell us that he’d be selling sporting gear and equipment.

… I know what you’re thinking: Vanessa? Sports? 😂 #LolWot

It’s not really my style, but social media marketing is.

So what could our most valuable tips for Nate be?

  1. Keep your product at the centre of all that you do
  2. Get to know your brand, inside and out
  3. Select the right channel(s) and use it the right way

Keep on reading if you’d like to know what exactly these mean. 🤓

Tip #1: Keep your product at the centre of all that you do

It’s important for Nate to know that his product(s) need to lie at the centre of everything that he does – from the quality of the product to understanding consumer needs to advertising (Chaffey & Ellis-Chadwick, 2019).

Think cricket bats, basketballs, hiking boots, mouthguards – you name it.

… which actually makes me think that bundling may be a good option for Nate to offer his consumers, don’t you think?

In case you’re not sure what bundling is, it combines numerous products or services which you can offer to your consumers (Chaffey & Ellis-Chadwick, 2019).

It’s typically seen amongst information-based services like newspapers and magazines (Chaffey & Ellis-Chadwick, 2019), but it could be a good idea for Nate to develop bundles to appeal to specific sports which in turns provides his customers the chance to save a bit of money (Chaffey & Ellis-Chadwick, 2019).

For example, Nate could offer a tennis bundle (Image 1) that includes a tennis racket, tennis balls and a racket bag (Tennis Australia, 2019) at a lower price in comparison to buying these products separately. 🎾

Image 1: Tennis bundle (Unsplash, 2019)

Tip #2: Get to know your brand, inside and out

Technically, branding is a product variable within the traditional marketing mix (Chaffey & Ellis-Chadwick, 2019), but we’re not a traditional generation, are we? 😉 #Millennial

Branding has always been extremely important as it is what differentiates you from your competitors within your industry (Sinha, 2018; Chaffey & Ellis-Chadwick, 2019). It’s more than just your name and logo, it also includes your choices that you make as a business (Singha, 2918).

For Nate to be able to develop a brand, he should be able to identify his brand equity which are the elements that add value to your business (Sinha, 2018; Chaffey & Ellis-Chadwick, 2019). They make you shiny, if you will. ⭐️

These elements include the brand:

  • Domain;
  • Heritage;
  • Values;
  • Assets;
  • Personality; and
  • Reflection (Chaffey & Ellis-Chadwick, 2019).

The brand domain refers to the key target markets and the industry in which the company competes in (Chaffey & Ellis-Chadwick, 2019). For Nate, this market would include the sporting industry, athletes of all levels and individuals relevant to sport (e.g. coaches, managers, etc.). ⚽️

Brand heritage is all about the business’s history and culture (Chaffey & Ellis-Chadwick, 2019). We could ask questions like:

  • What got you involved in this type of business?
  • Why did you want to launch an online store for sporting gear and equipment?
  • What’s your mission?
  • What do you see in your company’s future?

The values of the brand are crucial, as these are the characteristics which help shape a brand (Chaffey & Ellis-Chadwick, 2019). This is all the nitty-gritty aspects of a product, so Nate should know what kind of pricing he’d like to ask for, the quality of his products and how well they perform (Chaffey & Ellis-Chadwick, 2019). Who’s going to want to spend $170 on a tennis racket (Rebel Sport, 2019) if it only lasts two weeks? Surely any racket that costs that much will last ages. 🙄

When we’re talkin’ brand assets, we’re talkin’ names, colours, logos, symbols, images (Sinha, 2018; Chaffey & Ellis-Chadwick, 2019) – the entire lot! It’s important for Nate to think about what his consumers will see, and how they will interpret this as a brand.

My personal favourite: brand personality. If you recall the blog post I wrote last week on Frank Body, the founders developed a persona that their target audience could connect with (Hum, 2018), and that’s just one successful example.

Nate doesn’t necessarily need to create a personality to reach his target market, but he should be able to identify certain characteristics that best define his company (Sinha, 2018; Chaffey & Ellis-Chadwick, 2019). Perhaps we should get him to think of some buzz words to help him out? 🤔

Brand reflection is how a customer sees themselves after purchasing from a business (Chaffey & Ellis-Chadwick, 2019). I personally believe that all of these elements lead up to this reflection, as you’d want your customer to feel positive about choosing to purchase from you.

Tip #3: Select the right channel(s) and use it the right way

It’s a no brainer that Nate would need to get a website set up but in terms of social media, I think the scary thing is that there are so many platforms out there and you’ve gotta be smart about which one you put your business on. #Yikes

It’s important for Nate to know where most of his intended audience spends their time; that way, he can tap into a market that is likely to appeal to his product offering (Ogweng, 2018). For example, if he’s going to be Canberra-based, then he should recognise that creating a Twitter account wouldn’t be ideal for a city that aren’t heavy users of the platform. 🤷🏻‍♀️

Understanding how to use social media is crucial for Nate. Instagram has a cool feature now where users can actually shop as they’re scrolling through their feed or going through Stories – see Image 2 (Instagram, 2019).

Image 2: Shopping feature on Instagram (Instagram, 2019)

If a potential customer was on Nate’s Instagram and saw a pair of footy boots that they really wanted, they could tap on the product tag or product sticker that would lead to his website to make a purchase (Instagram, 2019). And ultimately, increase website traffic. 👏 #DoubleWhammy

We could help Nate out with the content that he posts online by developing a set of content pillars to help guide him through content creation (Coates & Iannelli, 2019). Content pillars are the broad themes which will ensure that whatever he posts for his business, actually aligns with his brand and is the foundation of his strategy (Barnhart, 2018; Coates & Iannelli, 2019).

To be honest, there are so many tactics out there that could help Nate out, but I really do think these three tips are important to get right before going full steam ahead.

It’s all about planning, and planning again (Image 3). 💥 #TrialAndError

Image 3: Planning content is an important aspect of your social media strategy (Unsplash, 2019)

Now, that’s a wrap on my blog posts for Digital Marketing!

For those who have been with me since day one, I’d like to thank you for taking the time out of your day to read what I have to say. Hopefully I can continue this site as a way for me to share my learning and professional journey.

VP. ✨

References

Chaffey, D. & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice. United Kingdom: Pearson.

Coates, E. & Iannelli, R. (2019). Social School. Canberra: Ivy Social & Good Day PR.

Hum, S. (2018). How Frank Body Used Word-of-Mouth and $5,000 to Become a Multi-Million Dollar Skincare Brand [Web log post]. Retrieved from: https://www.referralcandy.com/blog/frank-body-word-of-mouth/

Instagram. (2019). About Shopping on Instagram [Website]. Retrieved from Instagram: https://help.instagram.com/191462054687226

Ogweng, S. (2018, December 27). The Ultimate Guide To Choosing The Best Social Media Channels For Your Business [Web log post]. Retrieved from Sked Social: https://skedsocial.com/blog/social-media-channels-for-your-business/

Rebel Sport. (2019). Head IG Challenge MP Tennis Racquet [Website]. Retrieved from Rebel Sport: https://www.rebelsport.com.au/p/head-ig-challenge-mp-tennis-racquet-M58105401.html?dwvar_M58105401_color=Black&cgid=REB012001#start=1

Sinha, A. (2018, May 14). Six Reasons Branding Is More Important Than Ever Before [Web log post]. Retrieved from Entrepreneur India: https://www.entrepreneur.com/article/313369

Tennis Australia. (2019). What equipment do I need to play tennis? [Website]. Retrieved from Tennis Australia: https://www.tennis.com.au/play/equipment/what-equipment-do-i-need-to-play-tennis

The TV industry shake-up

My boyfriend moved into his new house over the weekend which meant no internet.

Guys… I kid you not.

I watched the kitchen channel. All day. 😂

It didn’t take me long to realise how much I watch Netflix and Stan. Yes, I have both. Are we even surprised?

This got me thinking: television certainly isn’t dead, but the way it is used is constantly changing. Think of it like the publishing industry – we’ve been experiencing this shift towards eBooks and audible books, but we’re still seeing printed books on the shelves!

In today’s blog post, we’re going to talk about how the digital world disrupted the TV industry by applying the marketing mix. 📺

So, how do you watch TV? Do you still watch free-to-air? Does anyone?

The television network was the leading entertainment channel (Lie, 2015), but now nearly 14 million Australian households have subscriptions to some sort of online streaming service (Roy Morgan, 2019). We’re talkin’ about Netflix, Foxtel, Stan, YouTube Premium – you name it (Roy Morgan, 2019).

For those of you who aren’t aware of the marketing mix, I’m gonna keep this real simple for you.

It’s a traditional model that was developed by Jerome McCarthy (1960; Chaffey & Ellis-Chadwick, 2019) with the intention to sell products. It’s often referred to as the 4Ps, which consists of:

  1. Product;
  2. Price;
  3. Place; and
  4. Promotion (Chaffey & Ellis-Chadwick, 2019).

Over time, this extended to the 7Ps to incorporate the services sector (Booms & Bitner, 1981; Chaffey & Ellis-Chadwick, 2019). The three additional Ps are:

  • People;
  • Process; and
  • Physical evidence (Chaffey & Ellis-Chadwick, 2019).

For this particular blog post, I’ll just go into the traditional marketing mix but you can see how all 7Ps can be applied to the use of the internet in Image 1.

Image 1: The 7Ps applied to the internet (Chaffey & Ellis-Chadwick, 2019)

Product

First up: product.

This is all about the elements (i.e. quality, branding, features) which makes a product, a product (Chaffey & Ellis-Chadwick, 2019).

So you’ve got a core product and an augmented product (Chaffey & Ellis-Chadwick, 2019).

The core product is the actual product that you’re buying, and the augmented product are like the extras for the core product (Chaffey & Ellis-Chadwick, 2019). Think of a television as the core product, then your remote, batteries and warranty as the augmented products.

Hold up… I actually just had a thought. 💡

As if online streaming can’t be both types of a product???

Take Foxtel, for example. Foxtel is the core product in that it provides on-demand content, but you can’t actually watch a Foxtel program without buying a TV (… or can you?). 🤔

And Netflix is the core product because it’s the online streaming platform, but you can’t actually watch it without a computer or mobile phone. 😲

Mind. Blown.

The beauty of services like Netflix and Stan is mass customisation. This is a combination of flexibility and personalisation (Chaffey & Ellis-Chadwick, 2019), and I’ll show you how this works (AKA let you into my Stan account… how intimate).

As you can see in Image 2, there is a section under the heading of “Because you watched Veronica Mars (2019)” (no judgement but I actually watched it from start to finish when the new season came out 😂). Stan shows me this because it knows that I watched Veronica Mars and it’s letting me see TV shows or films that are similar to it, so there’s a possibility that I may watch it and like it.

Image 2: Mass customisation on Stan (Stan, 2019)

Not only that, but you’re also able to personalise a playlist which is an option at the top of Image 2, under the “My List” tab (Stan, 2019). This provides you with the opportunity to use this features as a “watch later” or favourites playlist that’s completely designed just for you (Montpetit, 2014).


Price

Pricing within the marketing mix refers to an organisation’s pricing policies which can help differentiate a brand from another (Chaffey & Ellis-Chadwick, 2019). There are numerous pricing options on the internet from payment per use to a fixed cost to bundles with other products (Chaffey & Ellis-Chadwick, 2019).

Let’s compare the standard monthly plans for Stan and Netflix. 💰

Stan offers $14 per month for the Stan Standard (Image 3), which allows you to watch in HD quality, stream on three screens at the same time and download content on three phones or tablets (Stan, 2019).

Image 3: Stan’s monthly pricing for Stan Standard (Stan, 2019)

But if we take a look at Image 4, Netflix offers the same price of $14 per month with the same quality, but only two screens and two phones or tablets for content downloads (Netflix Australia, 2019). So, although my boyfriend and I split the streaming platforms – he pays for Netflix, I pay for Stan – Netflix does the job just fine but I can still add a third person to my account without needing to pay extra. 🤷🏻‍♀️ #iwin

Image 4: Netflix’s monthly pricing for Standard (Netflix Australia, 2019)

Place

Where can your customers access your product?

Do they need the internet?

Can they stream from anywhere?

Is it easy to navigate through your platform?

These are the sorts of questions to ask when talking about place in the marketing mix. ✔️

Place refers to the distribution of your product, and how you’re getting it to your customers (Chaffey & Ellis-Chadwick, 2019).

The television industry has experienced such a paradigm shift in viewership as you used to be only able to watch TV in your lounge room or your bedroom, but now you can quite literally watch your fave show anywhere at any time given that you have a mobile phone (which we all do).

Even though all of these streaming services are technically online, you can download particular television episodes or movies to your mobile or tablet device, and watch it offline (Netflix, 2019; Stan, 2019) – this is something I actually do on flights. ✈️


Promotion

The fourth P of the marketing mix is promotion, and this is about how you communicate your product to your customers and stakeholders (Chaffey & Ellis-Chadwick, 2019).

The internet has allowed us to openly communicate with brands effectively on social media in particular (Okoye, 2017; Chaffey & Ellis-Chadwick, 2019). Take Netflix and its hit rom-com film, The Kissing Booth (2019)When announcing the sequel, Netflix posted a video on their Instagram account (Image 5) which generated just under 3.8 million views and approximately 25,000 comments (Netflix Australia, 2019).

Image 5: Netflix’s announcement for The Kissing Booth 2 on Instagram (Netflix Australia, 2019)

By posting on social media, Netflix was able to connect to Instagram followers surrounding the topic of The Kissing Booth and its sequel in real-time (Okoye, 2017). This allows fans to discuss television series or films with other fans or the account itself (Montpetit, 2014; Okoye, 2017), i.e. Netflix and the hashtag #TheKissingBooth. 💋


To wrap up, let’s quickly summarise how the television industry was shaken up with the emergence of online streaming platforms by applying the traditional marketing mix:

  • Product – online streaming services such as Netflix, Foxtel and Stan can be considered both a core and an augmented product, depending on how you look at it
  • Price – most commonly a fixed monthly fee paid on the platform’s website
  • Place – mostly online but also available offline for downloads
  • Promotion – commentary has moved over to social media

I hope you haven’t judged my viewing choices too hard, but it is what it is. 😂

VP. ✨


References

Booms, B. & Bitner, M. (1981). Marketing strategies and organisation structures for services firms. In J. Donnelly & W. George (Eds), Marketing of Services. New York: American Marketing Association.

Chaffey, D. & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice. United Kingdom: Pearson.

Lie, K. (2015, October 9). Internet Streaming and its Impact on the TV Industry [Web log post]. Retrieved from Money Marks & Media: http://j469.ascjclass.org/2015/10/09/1365/

McCarthy, J. (1960). Basic Marketing: A Managerial Approach. Homewood, Illinois: Richard D. Irwin.

Montpetit, M. (2014). The internet is changing the definition of television [Website]. Retrieved from The Guardian: https://www.theguardian.com/media-network/media-network-blog/2014/jun/10/internet-changing-definition-television

Netflix Australia. (2019). Netflix Australia – watch TV shows online, watch movies online [Website]. Retrieved from Netflix: http://www.netflix.com.au

Okoye, J. (2017). 7 Ways Technology Has Changed Television [Web log post]. Retrieved from Techopedia: https://www.techopedia.com/2/29509/technology-trends/7-ways-technology-has-changed-television

Roy Morgan. (2019). Netflix surges beyond 11 million users in Australia [Press release]. Retrieved from Roy Morgan: http://www.roymorgan.com/findings/7912-netflix-foxtel-stan-youtube-amazon-february-2019-201903180631

Stan. (2019). Stan – Watch TV Shows and Movies [Website]. Retrieved from: http://www.stan.com.au

This is the Koala way

From one millennial to (some) other millennials, I’m fully aware of the nasty things that older generations have often said about us.

But today, we’re going to only talk about the good… I’m going to talk about mattresses.

😂 yep, you read that right.

I’m also going to talk a little about sofas.

But mostly mattresses.

And maybe a little bit of Skunkworks. 🤔

What is… Skunkworks? Weird word, I know. It was developed years ago during World War II in a research and development project (Chaffey & Ellis-Chadwick, 2019). There’s a lot of history there, but the term was often referred to “innovative opportunities and business benefits” (Chaffey & Ellis-Chadwick, 2019, p. 164).

Now, let’s come back to the mattress industry and one heck of a business model.

In 2015, Dany Milham and Mitchell Taylor created Koala, an Australian mattress company (Ice, 2016; Cleanthous, 2018; Koala, 2019a). They launched the original Koala mattress (Image 6) with the intention to disrupt an industry that hadn’t actually experienced the new technological environment (Ice, 2016). #Millennials

Image 1: Koala launched the original mattress to disrupt the stale mattress industry (Cleanthous, 2018; Koala, 2019b)

What I think is really cool about this company is that they’re online, they’re easy, and they’re thoughtful.

Let me break these down for you.


The ultimate online business model

To start off, Koala replaced the traditional expectations of an overpriced mattress at some retailer showroom with a click of a button (Koala, 2019a). These days, we’re all shopping online – so why can’t we shop for a decently-priced bed online too? They literally combined furniture and the digital world that we live in (Koala, 2019a). 🤷🏻‍♀️

Their online business model allows Koala to have full control over the development and design of the mattress in-house, ensuring that consumers are receiving high-quality and high-tech mattresses that doesn’t affect planet Earth in such a critical way (Ice, 2016; Koala, 2019a). One for you, Glen Coco. You go, Glen Coco.

My favourite thing about this brand is that they’ve focused on efficiency and convenience (Ice, 2016), which is what the online world is typically about, right? Right.

Easy peasy

“Easy to buy, easy to try, easy to move, easy on your wallet”

(Koala, 2019b)

Koala prides themselves on their product offering, and how they offer it. They say they’re “easy to buy” as they only design a small number of products (Koala, 2019b), which removes the suffering of you walking into numerous shops and comparing so many different version of the same product. #Finally

They don’t make the purchasing process stressful at all, meaning that you’re guaranteed delivery within four hours and a trial run for 120 nights just so you can test out their mattress or sofa (Image 7), and get a full refund if it’s not for you (Koala, 2019b). Not to mention, a free pickup service (Koala, 2019b). That way, you don’t need to worry about losing a portion of the money you paid for a product that you might not even like, or doesn’t work for you.

Image 2: The original Koala sofa in midnight blue (Koala, 2019a)

The original Koala mattress (Image 8) and the original Koala sofa was designed with the consumer in mind (Koala, 2019), which is really what we love to hear. They ensured that these products were easy to set up without using any tools (IKEA, it was nice knowing you), and that they were also easy to pack away in case you ever move (Koala, 2019b).

Image 3: The original Koala mattress (Koala, 2019a)

And again, the purchasing process isn’t difficult. Koala sell directly to you, and deliver directly to you (Koala, 2019b). #TalkAboutWinning

Thoughtful with a capital T

If you purchase a mattress, you adopt a koala. 🐨

If you purchase a sofa, you adopt a turtle. 🐢

One more time for the people at the back?

Koala develop sustainable products and operate a sustainable business (Koala, 2019d).

They’ve partnered up with the World Wildlife Fund (WWF) to help with endangered wildlife and their declining habitats (Koala, 2019c). So, when you buy the original Koala mattress, you’re actually helping save the life of a real koala (Koala, 2019c). And when you buy the original Koala sofa (Image 9), you’re contributing funds in research to prevent turtles from getting extinct (Koala, 2019c).

They test products for durability and health safety (Koala, 2019d), to ensure that your mattress is safe and won’t let any creepy crawlies into your home… or your skin. 🤢

They visit their suppliers and conduct a risk profile, before asking them to agree to a Supplier Code of Conduct (Koala, 2019d).

They recycle or donate the returned items to charity, and are members of Soft Landing (Koala, 2019d). Soft Landing operates across New South Wales, the Australian Capital Territory (woo!), Victoria and Western Australia to recycle mattresses (Soft Landing, 2019).

And the most important thing for any company? Koala believes that business can authentically do good for both the environment and the consumer (Koala, 2019a). 👏


If I bring this blog post full circle and take you back to that weird word, Skunkworks, you can see how Koala combined the mattress industry and the internet to create an innovative and creative business model (Chaffey & Ellis-Chadwick, 2019). In addition to launching their website, they:

  • Received viral exposure by creating YouTube videos showcasing how to unbox a Koala mattress;
  • Placed Facebook Ads with great content;
  • Used Search Ads and Product Listing Ads on Google to expand their advertising strategy;
  • Created a blog focusing on sleeping and lifestyle tips;
  • Wrote articles based on their products; and
  • Consistently grew their online presence by actively posting organic content on social media platforms such as Facebook, Instagram and Instagram Stories (Cleanthous, 2018).

I mean, I’m definitely sold on a Koala mattress… so maybe my boyfriend will actually follow through and buy one for that house he bought me. 😇 #Kidding… sorta.

VP. ✨


References

Chaffey, D. & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice. United Kingdom: Pearson.

Cleanthous, A. (2018). From Zero to $13 Million in 12 months – Koala’s Growth Strategy. Retrieved from Web Profits: https://www.growthmanifesto.com/case-study-koala-growth-strategy/

Ice, B. (2016). Disruption, expansion and good causes with Koala mattresses. Retrieved from Marketing Mag:https://www.marketingmag.com.au/hubs-c/disruption-expansion-good-causes-koala-mattresses/

Koala. (2019a). About – Koala. Retrieved from Koala: https://au.koala.com/about

Koala. (2019b). Koala Mattress. Mattresses In-a-Box For Sale Online Australia. Retrieved from Koala: https://au.koala.com/

Koala. (2019c). Our Mission – Koala. Retrieved from:  https://au.koala.com/our-mission

Koala. (2019d). Thrivability @ Koala – Changing Habitats For The Better – Koala. Retrieved from Koala: https://au.koala.com/sustainability

Soft Landing. (2019). Australia’s Home of Mattress Recycling. Retrieved from Soft Landing: https://www.softlanding.com.au/about-us/