WHY I CREATED PUBLIC’S SOCIAL MEDIA STRATEGY

If I’ve learned anything from studying, interning and working in the field of marketing for the how-ever-many years… it’s that strategy is everything. ✔️

When I was offered the role of Public Bar‘s Marketing Coordinator, I was over-the-moon about it but I was also quite terrified. Confident (shock me lol), but terrified.

Why, you ask?

Well, this is going to sound super cheesy… but Public has actually been a significant part of my life.

I love working there. I’ve had fun, been angry and cried there. I learned a lot about what it means to respect a complete stranger as they’d often treat us bar staff like dirt. I learned how to control my temper (..sort of, kinda used to be worse 😇). I’ve also met some of the most incredible people while working there.

..should I add that the Venue Manager was (and still is) one of my closest friends at this point?

Plus, he’s one of the owners.

Yep, that’ll do it. Of course I was terrified. 😬

It all happened pretty quickly actually. I had ideas flowing through my head, so I decided to follow one route and roll with it. There you have it – Public’s very first social media strategy (at least I think so, I hadn’t seen any others before). The frequency, messages, images, captions, hashtags… all of the elements that you put into digital marketing was all in my head. Luckily, I had built momentum from my internship at Ivy Social, which helped me a lot.

This worked for a while, and some of it still does despite the number of adjustments we’ve made to accommodate new launches and the new norm.

What became a concern of mine was that I have plans to move interstate after graduating from uni, which means that my time as Public’s Marketing Coordinator would most likely come to an end (..unless my boss lets me work remotely? 😏). I was worried that all the hard work that my boss and I had put in, all the social media presence that we built, all the online relationships I formed for the business, could easily slow down or even worse: come to a complete stop.

And that’s when I decided to put my thoughts onto paper.

This took me a while… five months, to be exact. I don’t even think my boss read the 18-page report from start to finish and to be honest, he didn’t really need to as we had already discussed all of it. He had that much faith in me that he practically gave me full reign of our social media platforms (not that I’ve ever done something without asking or telling him). Bless that human. ❤️

I certainly didn’t create a strategy that would work forever. Social media is an ever-changing environment and the hospitality industry is constantly on-the-go, so I created something that I could continue to build on, and the next person could build on, and the person after that.

Not to mention, I love to watch my friends succeed.. especially when I get to be part of their success.

VP ✨

Published by

vanessapulvera

Student in Marketing Management and Communication in Public Relations at the University of Canberra. Currently employed as Social Media Coordinator at Ivy Social, Marketing Coordinator and Bar Supervisor at Public Bar.

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